It’s great to finally share this design project with you – Hearing Dogs for Deaf People’s Weekly Lottery logo and print design.
Sometimes design projects take months to complete, especially when there’s so much work and planning happening behind the scenes. Launching a lottery must be hard work at the best of times, let alone during a global pandemic.
I have worked with Hearing Dogs since 2018, so it was great to be part of this project. I started work on the lottery logo design during the 2020 Lockdowns. The brief was to create a simple, clear, fun logo that was in-keeping with Hearing Dogs branding. The design needed to work as a standalone icon but would also sit alongside the Hearing Dogs logo. We kept the same colour palette throughout for continuity.
Once the logo design was agreed we then started work on a direct mailer, welcome pack and the microsite. These needed to be fun and engaging. Items for print included tri-fold mailers (one with detachable application form), A5 leaflets and letters with detachable application form and membership cards, envelopes and inserts. Some of these items are shown below.
More recently I have designed a set of Facebook adverts to promote the Weekly Lottery. These were created with the aim of reaching new lottery players and supporting the charity.
If you would like to learn more about the Weekly Lottery or want to take part, please visit: lottery.hearingdogs.org.uk/
You can also view some of my other design projects for Hearing Dogs for Deaf People on my portfolio pages here:
joevernden.com/portfolio/hearing-dogs-for-deaf-people/
joevernden.com/portfolio/magazine-design/
